Nécessaire

Nécessaire is a clean, science-forward body care brand known for its minimalist aesthetic, premium ingredients, and commitment to transparency. The Shopify Plus storefront reflects the brand's philosophy through a refined, editorial visual language with restrained typography, generous whitespace, and a neutral palette that lets the product speak.

As part of the Accenture Song team, I contributed to custom front-end implementations across the site: a homepage redesign with modular content sections, collection page redesigns with improved filtering and layout, and a custom PDP featuring a structured ingredient and usage information grid. I also built custom upsell and cross-sell sections throughout the customer journey and a subscription purchasing model to support recurring revenue.